Privacy policy

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Last updated: 30 November 2025

This privacy policy describes how Sälengodset Rekreation AB (“Sälengodset”, “we”) processes personal data in connection with bookings, contact forms, newsletters and use of our website.

1. Data controller

Sälengodset Rekreation AB
Email: info@salengodset.se

2. What personal data we collect

2.1 When booking accommodation (via Lodgify)

We can collect:
– Name
– Address
– Email address
– Telephone number
– Payment information
– Booking history

This information is processed in order to manage your booking and fulfil our agreement.

2.2 When you contact us

Via contact form or email:
– Name
– Email address
– Message

2.3 When you subscribe (Mailchimp)

– Name
– Email address
– IP address (stored by Mailchimp in accordance with GDPR)

2.4 Technical data via our website

When you visit salengodset.se, technical data is collected through cookies and similar technologies (see our cookie policy):

– IP address (anonymised in GA4)
– Device information
– Web browser
– Session data
– Website interactions

3. Third-party services we use

Google Analytics 4

Used for anonymised statistics. IP addresses are anonymised and data storage is time-limited.

Google Ads

Used for conversion measurement on keywords. No personal identification takes place.

Microsoft Clarity

Used to analyse user behaviour on the website using anonymised data. Clarity uses cookies that identify returning users but does not collect directly identifiable information.

Lodgify

Used for booking management and stores personal data solely for the purpose of administering bookings.

Mailchimp

Used for sending newsletters and marketing communications to individuals who have chosen to subscribe.

reCAPTCHA v3

Protects the website's forms from spam. Google may collect technical data to assess whether the user is a bot.

Cloudflare

Uses technical cookies to protect the website and improve performance.

4. Legal basis

We process personal data based on:
– Contractual obligation (bookings)
– Consent (newsletter, non-essential cookies)
– Legitimate interest (security, operation, troubleshooting)

5. Storage period

– Booking details: in accordance with the Accounting Act (7 years)
– Mailchimp: until you unsubscribe
– Cookies: in accordance with our cookie policy
– Contact form: up to 12 months

6. Your rights

You have the right to request:
– Information (register extract)
– Correction
– Deletion
– Restriction
– Data portability
– Withdraw consent at any time

Send your request to info@salengodset.se.

7. Transfers to third countries

Google, Microsoft and Mailchimp may process data outside the EU. All of them use EU-approved transfer mechanisms (SCC).

8. Contact

Do you have questions about personal data or GDPR?
info@salengodset.se