Sälengodset · Revenue potential
The honest answer: it depends on the house.
There is no general answer to the question of how much one can earn from letting a holiday cottage in Sälen. Two seemingly similar properties can differ significantly in terms of income and return – location, standard, capacity and availability are the deciding factors. For this reason, we do not publish any standardised estimates. We will answer this question for your specific property.
Request an individual assessmentWe’ll get back to you within two working days. There’s no obligation – and your house will never be shown to the public until we have an agreement in place. There’s no obligation – and your house will never be shown to the public until we have an agreement in place.
What determines the outcome
When we assess the potential revenue a mountain house can generate, we look at the same five factors that determine whether the house is a good fit for our network. Read more about our selection criteria.
Proximity to the slopes and ski lifts, or a location with unique views. The location sets the baseline for both demand and pricing.
A consistently high standard in the bedrooms, kitchen and communal areas. It is this standard that underpins the pricing structure over time – and determines the sort of guests the property attracts.
Houses with space for larger groups – typically 4–24 guests – featuring separate communal areas, cater to the most valuable segment in Sälen: multi-generational families, groups of friends and businesses.
The proportion of the peak season during which the house is available for rent has a greater impact on the outcome than almost anything else.
How well we work together to ensure the house lives up to expectations – in terms of presentation, pricing and delivery. You’re always in control of your own schedule. You’re always in control of your own schedule.
Pricing architecture
Sälen has a clear seasonal pattern – and this forms the basis for how a premium property is priced. Christmas, New Year and the winter half-term have a completely different price level to a typical winter week, which in turn differs from the summer and pre-season.
We use dynamic pricing across the year’s seasonal periods: each period is priced against comparable properties in the premium segment and adjusted on an ongoing basis in line with demand. A well-positioned property never needs to compete on price – it competes on the experience it offers.
Schematic seasonal pattern – peak season rates set the tone for pricing. No figures given: rates are set on a property-by-property basis.
We explain how pricing works in practice under How the rental service works.
Your choice
Two houses with the same specifications can yield completely different results – depending on how you, as the owner, wish to use the house yourself. That is why every collaboration begins with a choice:
Limited availability
The house is let out during selected peak-season weeks. You prioritise your own use of the property and let it be let out to cover selected peak periods.
Active yet flexible
The house is available most of the year, and you can book the weeks you wish to use yourself.
Full availability
Full commercial availability throughout all seasons, for those who view the property purely as an investment.
Whatever your level, you manage your own calendar, directly in the owners’ portal.
A larger market
Scandinavian Mountains Airport has changed Sälen’s reach. The mountains, which were previously effectively a Swedish and Norwegian market, can now be reached directly via international flights – and with that come guests with different expectations and a different willingness to pay.
For properties in the premium segment, this means a broader target audience than the traditional Swedish holiday home market: international groups looking for a complete mountain experience, not just somewhere to stay. That is the demand our network and our distribution partners are equipped to meet.
Sälengodset · The settlement model
We do not publish any standard percentages – every agreement is unique. However, the model is always the same, and always transparent:
Everything the house provides during the period – accommodation and any extras included with the house.
Sälengodset’s agreed share as set out in your contract.
Actual costs for cleaning and any out-of-pocket expenses – itemised line by line.
The rest is yours. No lump sum: every line can be checked in the owner portal, right down to the supporting documents.
Frequently asked questions
For the right property – yes. Sälen’s peak-season rates reach a level few Swedish destinations can match, and with Scandinavian Mountains Airport, demand is also growing internationally. However, profitability depends on location, standard and availability – which is why we always start with an individual assessment rather than a standardised calculation.
This is because standard figures can be misleading. The outcome depends on location, standard, capacity and availability – factors that vary considerably from one property to another. We would rather provide an honest, tailored answer than a generic estimate.
The location sets the baseline – but the standard and availability determine how much of that potential is realised. A property with a consistently high standard that is open during the peak of the high season has the best prospects.
No. You choose your level of commitment and block out the weeks when you want to use the property yourself. Many of our owners combine their own use with letting the property out during selected periods.
Dynamic on a seasonal basis, compared with actual benchmark properties in Sälen’s premium segment, and continuously adjusted in line with demand. You can view the pricing and track the results in the owners’ portal.
The revenue is yours, minus the agreed commission set out in the contract. There are no fixed fees. You can see what is included in the management service under How it works.
Next steps
An individual valuation is non-binding and confidential – your property will never be shown publicly until we have an agreement in place. You’ll receive a concrete, indicative estimate of the potential income for your specific property – broken down by season – compared with actual comparable properties in Sälen’s premium segment. Your figure is available; it’s just not public.
The remuneration is straightforward: the revenue is yours, minus the agreed commission as set out in the contract. There are no fixed fees – and every deduction is clearly itemised in the statement. You can see what is included in the management services under How it works.
Your figure exists – it’s just not public. Request an individual assessment and you’ll receive a reply within two working days.
Request an individual assessmentWould you prefer to speak on the phone first? Give us a call 070-573 48 10.